Boosting Impulse's online & in-store sales through tactical digital media
Retail
Sales
Performance marketing, Display
Overview
Elida Beauty ran a tactical campaign for its Impulse brand in partnership with Tesco Media, aiming to drive online sales on Tesco.com while also influencing in-store purchase behaviour of a every day, competitively priced product. The campaign was designed to test how effectively digital advertising could deliver both online and offline results.
The campaign used digital media to attract new customers, convert purchase intent, and support in-store sales. A carefully selected mix of performance-driven channels ensured both reach and efficiency, while strengthening Impulse’s position in a highly competitive category. Targeted creatives were tailored to key demographics and optimised for online browsing behaviour to maximise engagement.
Killer stats
Results
The campaign generated £5,500 in online sales with a clickthrough rate of 2.2%. A further 15% of conversions came in-store, demonstrating the power of online media to influence offline behaviour. Of those who converted, 35% were new to brand, accounting for 36% of sales – indicating strong acquisition performance. The results also reinforced the importance of digital channels in guiding the full customer journey.
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