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Ipsos

Research Study & Guide

The Online Lives of 15-24s

The Online Lives of 15-24s

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The rise of AI-powered personalisation: How to make every ad feel 1:1

The rise of AI-powered personalisation: How to make every ad feel 1:1

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Contextual, native and omnichannel advertising in 2025: A balanced approach

Contextual, native and omnichannel advertising in 2025: A balanced approach

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Why programmatic audio should be part of your media strategy

Why programmatic audio should be part of your media strategy

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The state of audio ad tech report 2025

The state of audio ad tech report 2025

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How adWMG connects Xbox/Playstation inventory and mobile app installs

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Why streaming TV is a must-buy

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How social media is reshaping food hospitality trends

How social media is reshaping food hospitality trends

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Teads

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Teads UK's travel insights for 2025

Teads UK's travel insights for 2025

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adWMG

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How to programmatically acquire users for PC game publishers

How to programmatically acquire users for PC game publishers

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Microsoft Advertising

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Beyond the Bid: Winning programmatic in 2025

Beyond the Bid: Winning programmatic in 2025

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Anonymised

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In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising

In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

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Policy & standards

Gold Standard

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Gold Standard

Transparency

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

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Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Tool for small businesses

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IAB Showcase for Change

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IAB Showcase for Change

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

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Audio

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Creator marketing

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TV+

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More sector resources

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Futurescape
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Meet our members

Explore the Member Vault
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Engage 2025

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