Engage 2025

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Soho Place, 4 Soho Pl, Charing Cross Road, London, W1D 3BG

From

£275.00

Free for IAB Agencies & IAB Advertisers

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IAB Member:

Get discounted tickets to events and training

£275.00 + VAT

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FREE

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FREE

Non-member:

Full price tickets to events and training

£500.00 + VAT

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Event Overview

Ready to celebrate content that smashes the mould? The ‘had to share’ content. The ‘come watch this’ content. The ‘did you read?’ content. The ‘break the internet’ content. At this year’s Engage, we’re going all in on content that goes beyond the ordinary to spark conversations, set the cultural agenda and truly connects us. 

Our annual flagship event will bring together creators, advertising powerhouses and marketing geniuses to explore why content truly is king - becoming the currency of effective marketing to build connections with people everywhere.

Whether you’re a marketer, planner, media owner or tech trailblazer, Engage 2025 will inspire and empower you to craft authentic stories that push boundaries, transcend the digital noise and captivate your audiences.

In the era of content, it’s time to ignite your creativity. 

Speakers announced so far...

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Emily English

Nutritionist, author & recipe creator
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Emily English

Nutritionist, author & recipe creator

Emily is a BSc Nutritionist and No.1 Sunday Times Bestselling author, driven by a love of food, her ethos is to marry the science of nutrition with the joy of eating. Emily creates balanced, delicious recipes to inspire healthy eating. 

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Alex Partridge

Founder, UNILAD & LADBible
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Alex Partridge

Founder, UNILAD & LADBible

Alex Partridge is one of the leading pioneers of social media content in the way we know it today. At age 21, he founded UNILAD and LADBible, two of the most popular social news and entertainment internet companies in the world with an astonishing following of 100 million people around the globe. Now fully detached from both brands, Alex is a mental health advocate, openly sharing his journey with alcoholism and ADHD, of which he was diagnosed with at 34. He’s become a leading voice on neurodiversity, with over 250,000 followers and hosts the chart-topping podcast ADHD Chatter. Other prominent roles of Alex’s have included Social Media Manager of The Hook Group, which boasted over 8 million social media connections, and the Head of Facebook at Steven Bartlett’s Social Chain. He was won eight Cannes Lions Awards.

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Anna Norfolk

Global Insights Manager, Time Out
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Anna Norfolk

Global Insights Manager, Time Out

Anna Norfolk leads insights and research at Time Out globally, with a focus on creating meaningful connections between brands and consumers. Bringing experience from both client and media environments, Anna has a well-rounded perspective on leveraging insights and data for business success. Before joining Time Out, Anna progressed through senior insights roles at Future PLC, where she led strategic initiatives, drove the development of innovative insight products, and played a pivotal role in the company's digital transformation. 

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Wayne Mensah

Director, Creative Solutions, Time Out
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Wayne Mensah

Director, Creative Solutions, Time Out

Wayne has been head of Time Out UK’s Creative Solutions team since 2018, creating bespoke, multi-channel campaigns for a range of clients including Uber Eats, British Airways, TfL, Deliveroo, FREENOW, Madri, Häagen Dazs and more. Wayne leads a team of strategists, project managers, event producers, writers, videographers, and designers and is responsible for the ideation, pitch and delivery of all of Time Out UK's commercial content partnerships. 
 
Specialising in entertainment and culture marketing, Wayne’s 20-year career reflects his agnostic approach to content marketing with prominent roles at Metro and Global Media. This approach has played a significant role in aiding Time Out's recent transformation from a legacy print publisher to a world-leading 360 digital and experiential media and hospitality business. 

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Mary McCarthy

Fitness and lifestyle creator
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Mary McCarthy

Fitness and lifestyle creator

‘Pocket Rocket’ Mary McCarthy is a driving force in London’s run scene. With years of experience and a genuine passion for movement and wellbeing, she’s a respected figure in the fitness and lifestyle space. Mary blends fashion, fitness and food into an engaging online presence that resonates with her huge community. 

Working as an ambassador for brands including Lululemon, New Balance and Free People, he champions a lifestyle where performance and style go hand in hand. More than just a digital creator, Mary is known for pushing boundaries, whether it's through a new challenge or a personal goal, all whilst encouraging her audience to do the same. Her story is one of energy, resilience, and authenticity. 

Reasons to attend Engage

Breakdown misconceptions about digital

More than any other channel, digital advertising can connect with your audience; it’s got the reach, the relevance and the creative credentials to bring your brand to life, but it can also be a bit overwhelming. But this year’s Engage promises to breakdown misconceptions and celebrate content as the powerhouse of creativity and authenticity

Get inspired & learn

Hear from experts from across digital, as they share the latest trends, topics, channels and stories facing our industry – you’ll leave Engage feeling unapologetically positive about digital and brimming with ideas for your next campaign.

Network & make new connections

With an attendance of over 400, and an audience of 50% of advertisers and agencies – make new connections, meet with current and potential clients and catch up with industry peers. Plus enjoy a few fun surprises along the way.

 

Rewind Engage 2024

Curious about what’s in store? Catch up on the action from last year's Engage by watching our short film
speaker from engage 2024

Attendees on Engage

“Engage is all about exposure, and being exposed to different topics with the opportunity to network and having those conversations that I wouldn’t get to have every day"
Sophie Coulthard, dentsu

“It’s a great way to stay up to date with what’s out there. It’s a great networking opportunity and if you aren’t sat at the table, then you are probably on the menu”
Izla Russell, Navigate Digital

“I would definitely recommend this event. It was so great to meet people across the industry, and it was also great to hear such a rage of perspectives”
Tikki Lochun, GroupM

“I always have fun at Engage, and I always have fun at the IAB. It’s always important to gather and educate each other to share our opinions so that we can have that discourse, and that is what will ultimately make change”
Joy Dean, Tobii

Previous attendees include...

british airways
disney
google
hsbc
jlr
john lewis
lego
marriott
mattel
meta
microsoft ad
moonpig
nation
Sainsbury's
snapchat
spotify
tesco
tui
unilever
warner music group

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